PR kit "KitKat Popcorn" with OL's

TASK Create a PR kit for the new limited taste KitKat Popcorn cool enough for bloggers with more than millions of followers to share it in their stories or posts (without additional costs). 

SOLUTION We picked up 20 popular bloggers who are fond of movies and figured out that they are all “90s kids”. So we decided that the idea should be a little nostalgic for their childhood. That’s how the PR kit with six VHS “cassettes” was born. On each cover of the cassette we have placed a list of films for every taste – from crunchy action movies to sweet melodramas. We filled the box with popcorn and KitKat. And to warm bloggers’ hearts we created unique illustrations in the of vintage movie posters’ style.